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Switching Careers: How a Power Publicist Launched a Lifestyle and Home Goods Company Inspired by California Style


Alison Rou and Sarah Tallman, who both have ties to the citrus industry, recently launched their new company called Cara Cara LA. Rou, a former publicist from a family of citrus growers in Ojai, California, and Tallman, a veteran of the beauty industry, decided to focus on gift sets and sustainable dried flowers for their initial product offerings. With Rou’s experience in Hollywood, they quickly gained traction with talent gifting and local pop-up events.

In late June, Rou and Tallman expanded their business with the launch of Casa Cara, allowing customers from around the world to experience their unique products. The company’s name is a nod to their citrus roots and the inspiration they draw from the vibrant colors and scents of the fruit.

Cara Cara LA aims to provide high-quality, environmentally friendly products that bring a sense of joy and luxury to everyday life. The company’s dedication to sustainability is reflected in their use of recycled materials and commitment to minimizing waste.

As they continue to grow and expand their offerings, Rou and Tallman are excited to bring the essence of their citrus-inspired brand to a global audience. With their shared passion for creativity and commitment to environmental responsibility, Cara Cara LA is poised to make a lasting impact in the world of luxury gifting.

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