Over 325 Team GB athletes are currently representing the United Kingdom in the 2024 Paris Olympics. Their presence has not only inspired the next generation of athletes but has also influenced the fashion industry. Celebrities and social media stars have been seen wearing Union Jack-inspired clothing in support of Team GB. Singer Doja Cat wore a bespoke Union Jack corset at the Wireless festival, while Rachel Chinouriri donned a Union Jack top at Glastonbury. This trend has also made its way to the high street, with retailers offering Union Jack-themed clothing. Geri Halliwell famously turned the Union Jack into a fashion moment at the 1997 Brit Awards. Additionally, Dua Lipa paid tribute to Halliwell’s iconic dress at the 2021 BRITs. The influence of Team GB athletes on fashion is evident and has sparked a renewed interest in Union Jack-inspired clothing. This trend reflects a sense of national pride and support for the athletes competing in the Olympics. By blending sports and fashion, celebrities and influencers are showcasing their support for Team GB in a creative and stylish way.
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