Dillon Gabriel, Quarterback for the Oregon Ducks, Enters Exclusive NIL Agreement

Oregon Ducks quarterback Dillon Gabriel has signed a lucrative NIL deal with Beats by Dr. Dre, making him one of the highest-earning college athletes. The deal will see Gabriel featured in marketing campaigns and wearing custom Beats products, elevating his current $1.3 million valuation in the On3 NIL 100 rankings. Established in 2023, the Beats Elite class values leadership, character, and excellence, with a new partnership with Learfield securing intellectual property rights for each student’s university. Gabriel, known for his strong personal brand, joins a prestigious group of athletes in the campaign. Despite skepticism surrounding NIL deals, Gabriel is giving back to his community and teammates, including gifting jerseys to his high school alma mater in Hawaii and custom jewelry to his Oregon teammates. The Oregon Ducks, thriving in the new NIL environment, have been praised for their innovative Division Street NIL collective. As the landscape of college football continues to change, Gabriel’s partnership with Beats reflects the evolving opportunities for student-athletes to benefit from their personal brands.

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