Tiger Woods is facing a trademark dispute over the logo for his Sun Day Red golf apparel line. The company Tigeraire has filed a notice of opposition, claiming that Sun Day Red and Tiger Woods have copied their design. TaylorMade Golf, the company behind Sun Day Red, has expressed confidence in their trademarks. Sun Day Red was launched in May, following Woods’ departure from Nike after 27 years. The brand is named after Woods wearing red on Sundays and the logo pays tribute to the 15 majors he has won. Woods’ team has not commented on the matter. They will have 40 days to respond to the notice. The opposition proceeding will pause the trademark application, but is unlikely to impact the production of the line. The dispute will likely lead to negotiations between the parties, with a settlement expected before a trial is pursued. By filing the opposition, Tigeraire has secured a seat at the negotiation table, as winning the case would be required for Woods and TaylorMade to register the trademark.
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Tiger Woods’ new logo sparks trademark dispute
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