Hyatt Hotels Corporation is expanding its portfolio of lifestyle hotels with the recent acquisition of two popular brands, The Standard and Bunkhouse. This move will allow Hyatt to further appeal to the growing demand for unique and experiential accommodations in the hospitality industry.
The Standard brand is well-known for its trendy and stylish hotels located in key cities such as Los Angeles, Miami, and New York, while Bunkhouse is recognized for its boutique hotels in Austin, Texas, and beyond. By adding these brands to its collection, Hyatt will be able to offer guests even more options for memorable and immersive stays.
“The acquisition of The Standard and Bunkhouse brands represents a significant step in expanding our presence in the lifestyle hotel sector,” said Mark Hoplamazian, President and CEO of Hyatt Hotels Corporation. “These brands have a strong reputation for design, hospitality, and authenticity, and we are excited to welcome them into the Hyatt family.”
With this strategic acquisition, Hyatt aims to cater to a diverse range of travelers seeking unique and personalized experiences. The Standard and Bunkhouse properties will complement Hyatt’s existing lifestyle brands, including Thompson Hotels, Joie de Vivre, and Alila.
“We believe that the addition of The Standard and Bunkhouse brands will further elevate Hyatt’s position in the lifestyle hotel market and provide guests with unforgettable travel experiences,” Hoplamazian added.
Overall, Hyatt’s expansion of lifestyle hotel offerings with the acquisition of The Standard and Bunkhouse brands reflects the company’s commitment to meeting the evolving needs and preferences of today’s travelers. With these new additions, Hyatt is poised to provide guests with even more opportunities to create lasting memories during their stays.
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