Vice President Kamala Harris’ campaign is planning to ramp up attacks on former President Donald Trump in the final weeks before the November election. The shift is backed by internal campaign data suggesting that stronger messaging against Trump could help sway undecided voters towards supporting Harris. The campaign intends to use new ads and harsher language to highlight Trump’s past actions and rhetoric in hopes of convincing voters to turn away from him. They believe emphasizing Trump’s vulnerabilities is crucial in a stagnant race where the numbers haven’t been moving in their favor. The campaign also plans to continue outlining Harris’ policy positions while increasing negative messaging, a common strategy in presidential campaigns’ closing stages. Recent ads have criticized Trump’s time in office and raised concerns about his fitness for office. The campaign aims to show that Trump is unstable compared to Harris, a message they believe will resonate with target voters. Overall, the goal is to “crystallize the choice for voters in the home stretch” by contrasting Harris’ plans with Trump’s record and rhetoric. Despite concerns about going too negative, campaign co-chair Cedric Richmond believes Harris can effectively focus on her plans while pointing out why she believes Trump is unfit to be president. The campaign’s increased focus on attacking Trump is a strategic shift to try to win over undecided voters and push the race in their direction.
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