Kamala Harris is focused on closing the gap with Donald Trump on who voters trust to handle the economy ahead of the election. While Harris has made progress, Trump still leads in most polls on the issue. Her campaign is working to present her as fighting for the middle class and connecting her personal story to her economic vision. Harris has launched TV and digital ads, policy rollouts, and speeches emphasizing her plan to lower costs and expand Medicare to cover long-term care. Despite gains against Trump in recent polls, strategists believe Harris needs a stronger economic message to secure victory, especially among swing voters in battleground states. While Trump’s campaign touts his economic success and blames post-pandemic inflation on Democratic spending bills, Harris is aiming to appeal to voters with a plan to reduce prices and protect social programs. Democratic strategists believe Harris must continue to improve her standing on the economy to secure the presidency. Focus groups suggest some voters, despite personal qualms with Trump, are swayed by his economic track record. Harris is advised to deliver clear and concise economic messages to appeal to undecided voters in the final weeks of the campaign.
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