Human Element, a digital agency specializing in ecommerce platform integrations, has announced a partnership with Sana Commerce, a provider of B2B ecommerce platforms. The collaboration aims to enhance technology offerings for manufacturers and distributors navigating the complexities of B2B commerce.
Sana Commerce’s platform integrates with key business systems, including ERP systems, PIM tools, CPQ software, and payment and shipping providers, as well as email marketing applications, positioning itself as a comprehensive solution for B2B ecommerce. Human Element, with two decades of experience in developing custom applications and integrations for B2B organizations, brings valuable expertise in ERP integrations and custom development to the partnership.
According to Sana Commerce’s vice president of global partnerships, Jeff Siegel, this makes Human Element a valuable addition to their network, offering tailored solutions to help B2B businesses improve efficiency and boost sales. The partnership will also address common challenges in B2B commerce, such as managing complex product assortments and improving web store adoption rates.
Human Element’s managing director, Ben Lorenz, highlighted the importance of selecting the right platform for B2B operations, emphasizing their understanding of the intricacies of B2B integrations and the value Sana Commerce brings in addressing them. Businesses interested in B2B ecommerce trends can sign up for a complimentary subscription to Digital Commerce 360 B2B News, which covers technology and business trends in the growing B2B ecommerce industry.
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