Small Business Saturday, started by American Express in 2010, falls between Black Friday and Cyber Monday and aims to raise awareness about the impact of shopping at small businesses. This year, 85% of consumers are likely to shop small during the holiday season, reflecting a growing trend. Small Business Saturday puts the spotlight on small businesses during a critical sales period, with consumers spending $17 billion in 2023.
Supporting small businesses is crucial to the economy, with their size often defined by revenue and number of employees. Small businesses create jobs and enrich communities, making them a personal choice for many consumers who value the connection and investment in entrepreneurs’ dreams. To support small businesses year-round, experts recommend leaving positive reviews, interacting on social media, and seeking small business sellers on larger e-commerce platforms.
Shopping guides and maps, as well as online search tools, can help consumers find and support small businesses. This effort not only benefits the businesses but also helps consumers connect with unique products and services. Many retailers are also highlighting small businesses, with Amazon, Target, and Walmart showcasing products from minority-owned brands. Overall, the high level of support for small businesses during the holidays needs to extend throughout the year to ensure their continued growth and success.
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