Oregon State University’s athletic director, Scott Barnes, is leading the charge in pivoting towards bringing name, image, and likeness funding in-house for student-athletes. With the NCAA allowing athletes to profit from their image and likeness, Barnes is working quickly to adapt to this new landscape.
Barnes acknowledges the fast pace at which these changes are occurring, stating that “the plane is leaving the runway as we build it.” He emphasizes that it is not as simple as flipping a switch and suddenly having access to a plethora of funds. Instead, the university is actively working to raise money to support student-athletes in this new era of collegiate athletics.
The university’s move to internalize name, image, and likeness funding signifies a proactive approach to ensuring student-athletes have opportunities to benefit from their own image and brand. By taking control of this aspect of athlete compensation, Oregon State is positioning itself to offer competitive support to its athletes in an evolving landscape of college sports.
Barnes’ leadership in navigating these changes demonstrates the university’s commitment to staying ahead of the curve and providing its athletes with the resources they need to succeed both on and off the field. As the NCAA continues to adapt its policies surrounding athlete compensation, Oregon State’s proactive stance on name, image, and likeness funding sets a precedent for other institutions looking to support their student-athletes in new and innovative ways.
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