Chubb Life Launches Digital Health Up Insurance Plan in Hong Kong
HONG KONG SAR – May 7, 2025 – Chubb Life Hong Kong has unveiled its latest initiative, the Health Up Insurance Plan, designed to foster healthier lifestyles among individuals aged 18 to 55. This innovative digital insurance offering combines term life coverage and accidental death protection with a suite of health and wellness services aimed at promoting overall well-being.
With an annual premium of HKD 800—approximately HKD 2.19 per day—Health Up stands out as a valuable option for health-conscious consumers. Upon enrollment, members gain access to a range of exclusive wellness services offered by reputable partners, including Comvita, EC Healthcare, and Eu Yan Sang. This includes medical checkups, dental scaling, and dietary supplements tailored to individual health needs.
The plan emphasizes convenience and ease of use, making it particularly attractive to the tech-savvy youth. Its digital application process is streamlined through Chubb Life’s platform, eliminating the need for health examinations or financial background checks. Additionally, members of MoneyBack App, a prominent loyalty program in Hong Kong, can avail themselves of exclusive discounts and rewards, enhancing the appeal for potential customers.
Belinda Au, President of Chubb Life Hong Kong, stated that the Health Up initiative responds to the growing demand for a holistic approach to health and protection. She expressed confidence that Health Up will inspire customers to adopt healthier lifestyles while simplifying the path to well-being.
For a limited time, Health Up partners are offering a 30% discount applicable until June 30, 2025, as part of the campaign to encourage preventive health measures. This initiative not only underscores Chubb Life’s commitment to health promotion but also reinforces its position as a market leader in insurance solutions.
For more information about the Health Up Insurance Plan, visit Chubb Life’s website.
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