Oregon’s First Black-Owned Brewery to Close Permanently
In a significant development for the Oregon craft beer community, the state’s first Black-owned brewery, Montavilla Brewworks, has announced it will close its doors permanently. This closure marks the end of an era, as the establishment played a pivotal role in promoting diversity within the predominantly white craft beer industry.
Founded in 2016 by owner and brewmaster, Kevin “KJ” Jones, Montavilla Brewworks became a beacon for inclusivity and representation. The brewery not only offered a unique selection of craft beers but also created a welcoming atmosphere for beer enthusiasts from all walks of life. It sought to challenge the industry norms and foster a sense of community.
Despite initial success and a loyal customer base, the brewery faced numerous challenges, particularly during the COVID-19 pandemic. The economic downturn and changing consumer behaviors severely impacted sales, forcing the brewery to rethink its operations. In a heartfelt statement, Jones expressed gratitude to supporters and reflected on the brewery’s mission to uplift marginalized voices within the craft beer scene.
As news of the closure spreads, it has elicited a wave of support and sadness from the local community. Many patrons took to social media to share their fond memories of the brewery, highlighting its role as a gathering place and a celebration of culture.
The end of Montavilla Brewworks is not just a loss for its founder but also a reminder of the ongoing challenges that minority-owned businesses face. Efforts remain crucial to ensure diverse voices and representation continue to thrive in the craft beer industry, as the community prepares to say goodbye to a beloved institution that changed the landscape of brewing in Oregon.
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