Amar Lalvani Discusses the Future of Lifestyle Hotels in Skift Travel Podcast
In a recent episode of the Skift Travel Podcast, Amar Lalvani, Hyatt’s Executive Vice President and Creative Director of Lifestyle, shared insights on the evolution of The Standard brand since its acquisition by Hyatt in 2024. Joined by Editor-in-Chief Sarah Kopit and Head of Research Seth Borko, Lalvani highlighted key themes shaping the future of hospitality.
One significant focus was on the importance of creativity and innovation in hotel experiences. Lalvani emphasized that personal taste and intuition should drive innovation rather than relying on traditional consumer surveys. He illustrated this with the example of The Manner in New York City, which features a unique atmosphere with no TVs and a ban on children in public areas.
Expansion into Southeast Asia has also been pivotal for The Standard, thanks to collaborations with local developers like Sansiri, which has facilitated their entry into this lucrative market. Lalvani believes travel has shifted from being an optional luxury to an essential need, especially among younger generations who prioritize travel despite global uncertainties.
The podcast also explored the significance of wellness, noting that Hyatt is embracing a holistic approach that includes wellness retreats and high-tech therapies. Lalvani discussed the potential of AI in transforming hospitality, particularly in backend operations and guest experiences, although he does not foresee AI being integrated into guest rooms yet.
Overall, the discussion emphasized that the future of lifestyle hospitality lies in bold creativity and a commitment to immersive experiences that challenge conventional definitions of luxury. As The Standard continues to grow, Lalvani’s vision paves the way for innovative, personalized, and wellness-oriented hotel experiences.
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