Israel is escalating tensions with Lebanon, with thousands forced from their homes and more than 600 killed in the conflict between Israel and Hezbollah. Alongside military actions, Israel is also using psychological pressure to terrorize people and drum up support for war. A plan to ethnically cleanse North Gaza has also emerged, adding to the growing concerns about the situation. Israeli online influencers, known as hasbarists, are working to promote the Israeli narrative and counter criticism of the government’s actions. The work of these influencers has become more challenging in the face of the ongoing violence and reports of genocide in Gaza. Israeli author and influencer Hen Mazzig, professor Saree Makdisi, and associate editor Tamara Nassar are among those discussing the impact of online hasbara efforts in the current conflict. The situation remains tense, with Israel resorting to its wartime playbook in its efforts to gain approval for all-out war on Lebanon.
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